MTV Networks - the Arabian Challenge Case Study Example | Topics and Well Written Essays - 500 words

MTV Networks - the Arabian Challenge - Case Study ExampleIn addition, the Middle East is exposed to diverse policy-making forms of government, most of which excessively use religion as a basis of their governance (Frost, 2008, p. 218). Furthermore, unlike the western nations, the Arabic countries conserve cultural beliefs such as honour, shame, trust, family and socialization among others. It is therefore beyond doubt that the Arabic culture is relatively dominated with the Islamic practices, and thus any new product that aims at subtile the Arabic nations should be in alignment with these cultural beliefs and practices.Essentially, there are various matters of concern for MTVs special determination of entering and penetrating the Arabic television market. Even though this company has an outstanding worldwide image, it is entering a market that has individuals possessing strong cultural and conventional ties (Beyer & Beaman, 2007, p. 163). In fact, Baltaji stated that is was prefe rably ironical for MTV, a broadcasting corporation well-known for annoying religious, political, and conservative societies, is operating in a region known for negatively reacting to provocative gist (qt. in Centre for Management Research CMR, 2009, p. 179). This was, therefore, a major concern for the management of MTVN since the company was bound to face excessive religious and political opposition.Besides, MTV organism an American brand, thus excessively possessing Americas liberal traditional values makes it more challenging to enter a market that hold native religious beliefs and is opposed to the airing of controversial material. Moreover, the resilient anti-American attitudes that are dominant among many Arabs, arising mostly from factors such as Americas keep going to its arch-enemy Israel, and its Iraq invasion, made several Arabs angry and thus this would act as a huge challenge for MTV, an American brand (Cogan & Kelso, 2009, p. 33). However, this problem was overcome by MTV done entering into a partnership with the local based Arabian Television Network (ATN).